Discover Salon Emotion™
A comprehensive program to reinvent your client journey.
Redefine your business and design your salon layout in seven steps,
with personalized support: from training to the physical salon transformation.
With promising results: more satisfied customers,
committed team and increased profits.
Get involved!

Success Stories

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Yannick

BESANÇON

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Yannick

BESANÇON

LES BARBIERS DE SAINT-AMOUR

Yannick believes that a hairdresser «should listen to its client and make her feel unique».

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Marc

MARSEILLE

DUMAZET BEAUTÉ

According to Marc, a hairdresser «is a beauty expert at the service of its client».

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Marc

MARSEILLE

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Agnès

SULLY-SUR-LOIRE

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Agnès

SULLY-SUR-LOIRE

COIFFEUR DE BIEN-ÊTRE

For Agnès, being a hairdresser is  «having a passion to offer each client joy and wellbeing».

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KEEP IN TOUCH

Contact us for any information on the program, the training,
the support or just to share your experience with us!

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OUR PHILOSOPHY

Reinventing the client’s emotional journey.
The program will fulfill your needs,
regardless of your salon concept and size!

THE PROGRAM

A full and customized program based on four pillars :

Training

A comprehensive training, an initial diagnosis, an action plan and a personalised follow-up all along the transformation. The training starts with the salon manager, followed by the rest of the team.

Experts & Architects

Experts offer a personalised fitting ( client’s journey in 7 steps with or without construction works), as well as innovative tools to highlight services and expertise (window, merchandising, digital…)

Financial Aid

Facilities to get access to loans via our partnering banks in participating countries. The banking organizations are committed to deliver a quick and simplified process of funding applications.

Your project together

Finally, your L’Oréal referent advisor accompanies you throughout the transformation and interact with you regularly to ensure the smooth progress of the project and the follow-up.